Every business has four places revenue escapes. Answer the questions below and watch each one open up. Then see which agent seals it.
Rough is fine. Your gut number is close enough to see the shape of the problem.
A lead reaches out and then waits. While they wait they keep shopping. The business that answers first usually wins, and it is almost never the one that answers tomorrow.
You reach them, they say send me info, and that is the last touch. Most sales live somewhere after the fifth attempt. Most businesses quit after the first.
Every name you already paid to acquire is sitting in a spreadsheet, a CRM, or a phone. They know you. They just forgot about you. This is the cheapest money in your business.
This one does not look like a leak. It looks like a busy week. Every hour you spend making posts is an hour you are not selling, and the second you stop posting the top of the whole system runs dry.
You have already seen the leaks open up. This unlocks the ranked breakdown and the exact fix for each one.
Your numbers stay yours. No spam, and you can opt out of texts any time by replying STOP.
How this math works.
Speed Leak assumes contact rates fall as reply time grows, using 100 percent under five minutes, 78 percent within the hour, 55 percent same day, and 32 percent next day or later. Follow Up Leak applies only to leads you actually reached, and assumes a single touch leaves roughly half the available closes on the table, dropping to zero at seven or more automated touches. Dead List Leak uses a 1 percent reactivation rate against your list, adjusted for how stale it is, and shows a one time recoverable figure rather than a monthly one. Content Leak values your own hours at the rate you entered, times 4.33 weeks.
This is a planning tool, not a promise. These are industry rules of thumb applied to numbers you supplied. Nothing here is a guarantee of income or results. Your actual numbers will differ.